Sketches
These were the drawn rough frames of shots to get the ideas out visually, which would inform the visual style of the project through the storyboards.
Dalacash is a tech company that is on a mission to redefine the way businesses handle finance, starting with polished and verifiable payment documentation. They believe in empowering businesses to thrive by simplifying their financial processes and documentation.
The journey begins with empowering businesses to effortlessly generate, manage, and retrieve essential payment documents, such as quotations, invoices, receipts and tickets at any time.
The business needed a way to tap into the market by introducing themselves. Even with the establishment of the business on social media pages, the engagement and insights were low.
A 2d animated video introducing the service in this case would suffice, apart from other methods earlier employed like web and brand identity design. This video would act like a trailer that would push the concept and idea of the documentation service to inform and create awareness.
The first step was getting all the necessary information to realize the idea, by going through certain key points:
1. What is the simplest way we could sell the service without complicating things? We want to simplify users' lives.
2. The main focus is simplifying the financial paperwork process for most users.
3. The video should be informative.
Let's face it – finance paperwork is nobody's idea of a good time. In today's digital age, businesses are constantly bogged down by tedious and time-consuming tasks, particularly as regards payment documentation.
Manual invoicing, receipt management and document retrieval drain resources, hinder productivity, and limit scalability. This inefficiency stifles innovation and impedes businesses from reaching their full potential.
The art direction for the video would employ informative style, where we would use simple aesthetic design to sell the idea for the launching of the documentation service as the solution, highlighting features that make it a viable one. Tools employed would be mostly typography, shapes and color, aided with character animation(s). These details would then help us build our style frames.
These were the drawn rough frames of shots to get the ideas out visually, which would inform the visual style of the project through the storyboards.
These are the still images that would determine the look of the motion design piece.
