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Sparking Conversations That Matter: Unveiling a captivating brand identity for an innovative CRM messenger chatbot

A hub for business solutions

Delibox is a suite of tools aimed at helping businesses attain efficient customer service through business process automation and messenger platforms marketing.

With applications for every business process line, managing digitization of businesses means juggling between applications from marketing to accounting.

Delibox provides a platform to manage and automate all business processes.

A hub for business solutions

Delibox is a suite of tools aimed at helping businesses attain efficient customer service through business process automation and messenger platforms marketing.

With applications for every business process line, managing digitization of businesses means juggling between applications from marketing to accounting.

Delibox provides a platform to manage and automate all business processes.

A hub
for business
solutions

1. Brand Values

Our Values

The best, first.
Consistent over appropriate.
Evolving over finalized
Social over interest
Direction over choice
Networked over controlled.

2. Logo

What it means

Chat icon for the multi-channel
conversations
Our support agents and Dana-the virtual assistant of Delibox- represent our responsiveness.
Our logo is our flag, a symbolic
representation of our brand...

Logo on Colors

It is recommended to use the main version of the logo on a white/bright or black / dark background in most cases.
The logo symbol can be used in spaces or platforms that cannot accommodate the whole logo wordmark. Use the monochrome version of the logo in cases when non colorful version of the logo seem to work.

3. Colors

Primary Palette

#062659
RGB: 6 38 84
CMYK: 100 91 35 32
Kadana Blue
#E9C200
RGB: 233 194 0
CMYK: 11 22 100 0
Kadana Yellow
Kadana Blue and Kadana Yellow are the main colors for Delibox.

Blue chosen for it's association with
professionalism. Yellow is the signature tech color for Delibox.

The Shades

#d322db
#e25072
#eb849c
#f4b9c7
#e9c200
#fff1ad
#ffe770
#ffdd33
These are shades of Kadana Blue and Kadana Yellow respectively. Use them in when in need of different contrasts.
Avoid using too many colors in your composition. Use a maximum of 3 at the ratio 60%:30%:10%

Complementary

#987284
#eff0d1
#9cfffa
#daf5ff
#b8d8d8
#7a9e9f
#4f6367
#fe5f55
These are complementary colors of Kadana Blue and yellow respectively.
Use these in addition to the primary colors and/or their shades.
Most complimentary colors are assigned colors to every project / product / team etc. Avoid using these as main colors in a non-related composition

4. Typography

Primary font

Quicksand

This is how we make statements.
Use it for titles and stand-alone headings.
Ab Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1 2 3 4 5 6 7 8 9 0

!@#$%^&*()/<>{}|\
Ab Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1 2 3 4 5 6 7 8 9 0

!@#$%^&*()/<>{}|\
Ab Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1 2 3 4 5 6 7 8 9 0

!@#$%^&*()/<>{}|\
Ab Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1 2 3 4 5 6 7 8 9 0

!@#$%^&*()/<>{}|\

Nunito

Nunito

We use Nunito as a body font and
on sub-headings.
It's easy on the eyes and
helps tell our stories better.

5. Graphics

Patterns

The pattern, with an inherent, flexible nature,
can provide a backdrop or be used alongside
other brand elements and help to organize space.

Impact

Created custom-branded apparel, including masks and t-shirts, that not only served as practical gear for fieldwork but also played a crucial role in externally promoting the  brand's unique identity.

Email Designs

Email Designs & Signatures

The design of emails & signatures, in alignment with the brand guide/identity, took precedence. These signatures were specifically created for each member of the company and will be placed in the footer section of the emails.

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